Why Direct Mail

The digital age has made offline advertising more important.

1. Better ROI (return on investment)

Direct mail beats the combined online ad response rate by 600%. Even with the cost of the mailing list, printing, and postage, direct mail campaigns averaged a better ROI than online paid search and display ads.
Source: DMA 2015 Response Rate Report

2. Your Ad Will Be Seen (and Quickly)

98% of Americans check their postal mail daily, and 77% sort through it immediately. Your mailers will be seen by the potential customers you target.
Source: US Postal Service

3. Less Competition

Each day, the average American household receives 3.5 pieces of postal mail versus 2,500 online ads. Your offline mailer has a far better chance of being seen than an online ad.
Sources: USPS Postal Facts and CBI

4. Brand Trust

6% of consumers trust print ads versus a dismal 42% for online ads. A well-designed mailer builds trust, while digital marketing suffers from quality problems and over-saturation.
Source: Marketing Charts 2016

5. LocalPostal Makes it Easy

We take away the implementation hassle of direct mail and set your campaign up for success with expert templates, built-in tracking, and refined target lists.